Santa Fe Studios


Santa Fe Studios


Lance Hool


Lance Hool


Lance Hool possesses a uniquely multifaceted background in film and media, having worked as an actor, writer, director, producer, executive producer and chairman of a distribution company. Over the last four decades he has produced twenty-five major motion pictures, two of which have reached the coveted number one at the box-office rank: Missing In Action (1984) and, more recently, Man on Fire (2004), which was released by 20th Century Fox.

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Jason Hool


Jason Hool boasts impressively diverse commercial credentials, ranging from multinational product development to international private equity. Growing up in an entertainment industry family, he worked on numerous motion pictures as cast and crew, developing a distinctive set of skills that culminated in the production and direction of his own documentary film, St. Patrick's Battalion (1998).

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Conrad Hool

President: Production

With more than 40 years of international experience in the film industry, Conrad Hool has had the good fortune to work with some of the all-time greats, including Howard Hawks, John Wayne, Burt Lancaster, Robert Duvall, Gene Hackman, Sam Peckinpah, Ralph Nelson and Stanley Donen.

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Octavio Marin

VP, Production & Operations

Octavio Marin is VP, Production & Operations for Santa Fe Studios and SF Film Services, LLC, offering state-of-the-art production facilities and complete film production services. In addition, most recently, Octavio was an Associate Producer on the feature film “2Hearts” – coming soon to a theater near you!

From 2014 to 2016, Octavio was the VP of Business Development and Operations for the Los Angeles based, Visualnet, Inc., the leading international online resource for Film, TV and Video production.  From 2003 to 2014, Octavio was the Signature Programs Director for the National Association of Latino Independent Producers (NALIP) where he developed and produced all the NALIP Programs, including the highly successful Latino Producers Academy™, the Latino Writers Lab™, and the annual NALIP Media Summit, amongst others. Octavio also served as Unit Production Manager (UPM) on the film HOW THE GARCIA GIRLS SPENT THEIR SUMMER –- an official selection of the 2005 Sundance Film Festival and acted as Production Consultant on the Independent feature film AMERICA 101

Earlier in his creative and production endeavors, Octavio served as Director of Creative Affairs for Caldera/De Fanti Entertainment, and worked as Production Associate and Production Supervisor on several features and short films including; TEXAS RANGERS, ONE MAN’S HERO and CAFE ARGENTINA.

Octavio is also well versed in the hospitality industry –- having worked as a Gentil Organisateur (GO) at Club Med International and as a Tour Guide/Operations Manager in Reino Aventura, now Six Flags Mexico for a combined period of 6-years.

Octavio Marin has a strong passion for excellence and actively participates as a trainer, guest speaker, and creative consultant for numerous International Film Festivals, Media Markets, and entertainment industry events. 

Octavio studied management and film production at UCLA and received his Doctors’ Degree from the Universidad Nacional Autónoma de Mexico (UNAM) in Mexico City.

The Hool family

The Hool family represents six generations in the entertainment industry. This collective history has infused our approach to Santa Fe Studios.


Advisory Board

  • Gary Credle
  • Joe Hartwick
  • Gary Martin
  • Donna Smith
  • Martin Baum, RIP