Santa Fe Studios


Jason Hool


Jason Hool boasts impressively diverse commercial credentials, ranging from multinational product development to international private equity. Growing up in an entertainment industry family, he worked on numerous motion pictures as cast and crew, developing a distinctive set of skills that culminated in the production and direction of his own documentary film, St. Patrick's Battalion (1998).

Jason began his corporate career in 1998 at Hitachi, where he established the company's first non-Japanese research and development laboratory, in Silicon Valley. From 2001 to 2004, he worked as a turnaround consultant for numerous international clients, including the London Underground, FIAT Auto and NOKIA.

Most recently, Jason was with senior management at Terra Firma Capital Partners, one of Europe's largest private equity firms. At Terra Firma, Jason refined his expertise in the multifarious aspects of portfolio investment, becoming adept at analysis, valuation, structuring, financing and risk mitigation and liquidation.

Additionally, he served as a senior advisor on a number of entertainment industry transactions, including the €1.0 billion purchase of the Odeon and UCI cinema chains in Europe and a US$300 million tax-driven P&A financing structure for a major Hollywood studio. While at Terra Firma, Jason was also the owner's representative on the largest real-estate development project in Italy, valued at over €150 million.

Jason has served as an innovation and technology-transfer specialist for the Commonwealth Secretariat, as an industry expert for the Coronado Ventures Forum and the Santa Fe Chamber of Commerce, and is a founding member of the Santa Fe County Arts, Culture and Entertainment (ACE) Taskforce. Jason serves on the advisory committee for the Santa Fe Community College Film Program. Additionally, Jason is on the Board of Directors of the Motion Picture Association of New Mexico.

Jason holds a B.S. in Engineering and a B.A. in Philosophy from Stanford University and an M.B.A. from London Business School.

The Hool family

The Hool family represents six generations in the entertainment industry. This collective history has infused our approach to Santa Fe Studios.


Advisory Board

  • Gary Credle
  • Joe Hartwick
  • Gary Martin
  • Donna Smith
  • Martin Baum, RIP